...or Why I Hate "Avatar": A Contemplation on Externalities
So I am pretty sick of hearing about how great “Avatar” is. On the eve of it possibly winning the Best Picture Oscar, I feel like sharing my opinion. While my reasoning is not
totally rooted in economic reasons, it seemed like a decent enough topic for the blog assignment, and it is somewhat difficult for me to get my entire point out on why I hated it before I am harangued by the legion of apologists. And I know what you are thinking. “It was about the special effects, and that the story didn’t have to be that good. It wasn’t about the acting, it was about the world he created.” Fine. Great. Wonderful. My gripe is not with the story. I love some movies with downright terrible or incoherent plots. My problem is with the message.
By the conservative estimates, “Avatar” cost $237 million dollars to make. Two-hundred. And thirty-seven. MILLION. Freaking. Dollars. In the midst of a global recession, we have $237 millie just hanging out to blow on what some had called the largest gamble in cinematic history. Add to that the $150 million allocated for promotional costs, and you have yourself a total bill of $387 million. And this is the conservative estimate. Some people place the total costs at
over half a billion dollars. This does NOT include the cost of developing the software and cameras used to create the film, which could easily add several million dollars to that figure. Then you factor in Mr. Cameron’s opportunity cost for spending
15 years of his life making this movie. Sure it is the highest-grossing movie of all time, but will he see a dime of it? Likely not, according to this
article. Accounting profit? Yes. Economic profit? Who knows.
“So it cost an buttload of money, Marcus. Who cares? Hollywood spends ridiculous amounts of money all the time on atrocious films. Why pick on ‘Avatar’?” I’ll tell you why. I have a serious problem with some d-bag spending over half a billion dollars to make a movie that costs me $15-20 dollars to wear plastic glasses so I can watch 3 hours of painful dialogue comprised of big blue
avatars (watch your metaphors, buddy) telling me to save the freaking planet. “Energy is only borrowed; you have to give it back?!?” What about the gas used to drive to and from the studio every day, or the electricity burned in the fifteen years it took to make the movie? How many Styrofoam cups were thrown away by programmers building the software, and how much disposable plastic was used/thrown away during that whole time? This doesn’t even begin to factor in the gas used and waste generated by the theater-going masses. Anyone who knows me knows I am not a tree-hugging hippie, but I find this glaring hypocrisy downright appalling. You want to save the world? Dedicate fifteen years of your life and half a billion dollars SAVING THE WORLD. Don’t expend all of those resources and expect me to do it while you fly around in a jet with your
self-righteous, “I’m doing good for the planet” feeling. I pulled the following quote from the Word Wildlife Fund website, dated 17 December 2009:
“In addition, Australia, France, Japan, Norway, the United Kingdom and the United States announced they will commit USD $3.5 billion of public finance over three years to reduce emissions from deforestation and degradation (REDD) in developing countries.”
At the time I am writing this “Avatar” has made around 2.6 billion dollars worldwide, and is the highest-grossing movie of all time. It will likely make much more before all is said and done. I love movies. I love ridiculous, big-budget action movies. I do NOT love being preached to, especially in such a ham-fisted, contradictory manner so economically disadvantageous to your purported goal.